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Jurgen Habermas urged that “the recognition of the existence of a sphere distinct from both private life of the family and from political authority of the state” is crucial to promoting a healthy public sphere (Foss, Foss, & Trapp, 2001, p. The videos with the most positive user support are then backed on the YouTube Town Hall Leaderboard where Congressmen with the most praised ideas are highlighted.

This happens after the viewing to neutralize the effect of party bias. After the user views the two videos and casts their vote on which Congressman they support, the party affiliation of both Congressmen is revealed. YouTube Town Hall allows users to select an issue they are passionate about from a running list at the top of the page and then two members of the United States Congress will appear on the screen that support two opposing sides of the issue at hand. In 2008, YouTube introduced “YouTube Town Hall.” This is an advertisement-free channel that YouTube users can subscribe to that adheres to the concept of the public sphere more than the other infotainment and ad-filtrated videos on YouTube. The following YouTube contributions are parallel with Habermas’s expectation that the public sphere should not dilute consumers' intellect through viewing aesthetically or emotionally enticing videos, but instead suggest that they use particular videos to improve themselves through rational, logical argument. However, YouTube’s popularity has led to the creation of several programs, many of which exemplify its contribution to the public sphere. Many viewers tune into YouTube videos specifically for sensationalized, commercialized videos for entertainment. It is not a space for sensationalism or commercialism. Habermas believes that the public sphere should only include important issues such as politics and not spotlight celebrities, sports, or entertainment. From there, citizens can discuss these issues to come to a solution.

It is a forum for intellectual interaction where one can discover what’s happening in their community, and what social, cultural, and political issues are at hand (McKee, 2005). More videos are uploaded to YouTube in 60 days than the three major Unites States television networks have compiled in the past 60 years.Ĭontribution to the Public Sphere Īccording to Jurgen Habermas, the public sphere is a communicative space where people conduct rational-critical deliberation about various public matters. Today, YouTube is available in 26 different countries and 43 languages. The same year, Apple’s iPhone introduced a YouTube application, making the website even more accessible to users. In 2007, YouTube launched local versions in Japan, Brazil, France, Ireland, Italy, Netherlands, Spain, Poland and the U.K. and has become the second largest search engine on the web. Since then, YouTube has made deals with companies like Warner Music Group, Sony, CBS, BBC, etc. One year after its creation, the major conglomerate Google, Inc.

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While much of its content consists of amateur home videos, YouTube also serves as a platform for advertisers and companies to provide professional content. YouTube provides simple HTML codes so users are able to easily embed videos in blogs and other Webpages.

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YouTube allows its users to easily create videos by offering standardized video uploading formats like Windows Media Video or QuickTime so that content of any quality can be uploaded. Three former PayPal employees, Chad Hurley, Steven Chen and Jawed Karim, founded in 2005, and it has since become the third most visited website on the Internet. is the largest video-sharing platform where users can create, upload, view and share videos. YouTube and the Public Sphere Introduction 11.2 The Political Power of Social Media.10 Malcolm Gladwell and the Public Sphere.9 Social Media, Technology and Protests.8 Twitter and the Public Sphere: Impact on Politics.7.4 Dunkin Donuts: How a Large Corporation Views the Use of Twitter.7 Twitter and the Public Sphere: How Companies Are utilizing the Public Sphere Through Twitter.6.3 Detrimental Effects of Twitter on the Public Sphere.5.1.3 Feedback on Blogs: Helpful or Harmful?.4.3 Electronic Speech and the First Amendment.3.6.4 Malcolm Gladwell’s Opinion on Facebook “activism”.3.6 Negatives of Facebook: The Emergence of Slacktivism.2 The Vlogbrothers and the Public Sphere.

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